I remember first learning about QR codes and thinking "finally, print and digital has merged". I especially loved the idea of using them on packaging. A brand could put forth engaging information about their product or provide access to videos with set up instructions, recipes, content details and the list goes on. The second place I could see using them was in-store on shelf … [Read more...]
Regional Retailers VS Retail Goliaths
I have sat in forums surrounded by independent and regional retailers and listened to their disdain for Amazon—even though they probably frequent the site for their own family. Recently, my office manager was kicked off of Amazon. Yes, you read that right. How can you live without using Amazon? Guess what, she survived. There is life without Amazon. This blog explores 4 ways … [Read more...]
The white leather tennis shoes that stalked me.
Retargeting (stalker) advertising: Does it work? I wanted to write this blog based on the experience of shopping for some white leather tennis shoes. Of course, when I did a search for the item, advertising from Amazon came up first. I give them enough of my business so I started looking at prices. I noticed that Macy's was having a sale. I found a pair of Sperry white … [Read more...]
CrackerJack®: A Prize Of The Times
This Blog was written by Billie Short. Office Manager at JDA, Retail Ready Design. Recently, I ordered a case of CrackerJack® for our office. I thought the staff would enjoy a fun treat from the past. The staff was excited about the office snack and the prizes inside. We decided that we would all save our prize and then we would compare. The excitement and enthusiasm … [Read more...]
Is native advertising the answer to not annoying your customer?
Pop-up ads are universally loathed. We have become blind to banner ads. Retargeting ads are creepy. Television ads are an excuse to use the bathroom or fast forward. Autoplay videos can be embarrassing (especially at work). Let's face it, some ads are no less intrusive than an uninvited solicitor at our door. But what about native advertising? Native Advertising is one way to … [Read more...]