This Blog was written by Billie Short. Office Manager at JDA, Retail Ready Design. Recently, I ordered a case of CrackerJack® for our office. I thought the staff would enjoy a fun treat from the past. The staff was excited about the office snack and the prizes inside. We decided that we would all save our prize and then we would compare. The excitement and enthusiasm … [Read more...]
Can Manufacturers Present their Brand Better at Retail?
If you are a consumer brand selling at retail, it depends on your budget if you can really make your product stand out among the competition. Progressive retail stores want to offer their customers an experience so they cater to the needs of their customers which makes them want to return. The stores that come to mind are: Urban Outfitters, Trader Joes, and Restoration … [Read more...]