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BOPIS puts the customer is in control

August 23, 2018 by Patty Jensen

My gut feeling about BOPIS (Buy Online, Pickup In Store) is that it is great for customers but not easy to execute for retailers. BOPIS is another omnichannel marketing process offering a frictionless purchase process for the consumer. Simply put, BOPIS  puts the customer in control. This blog shows how this trend can challenge retailers and consumers as well as delight … [Read more...]

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