This blog explores three different case studies where a package design hurts a brand. 1. Too Drastic of a Package Redesign This is a brand I am very familiar with and I have purchased for several years.The name of the product was prominent and the image did a pretty well of differentiating the types of product (Rice Pilaf, Rice, Couscous) This is what I was accustomed to … [Read more...]
BOPIS puts the customer is in control
My gut feeling about BOPIS (Buy Online, Pickup In Store) is that it is great for customers but not easy to execute for retailers. BOPIS is another omnichannel marketing process offering a frictionless purchase process for the consumer. Simply put, BOPIS puts the customer in control. This blog shows how this trend can challenge retailers and consumers as well as delight t … [Read more...]
Nostalgia Added in Interactive Wine Bottle Design
I love a good glass of wine and fun package design. Over the past few years I have come across some fun and clever wine labels. The wine industry is no stranger to interactive packaging. I have seen wines that allow consumers to color the label or connect the dots to a map of the region the grapes were grown. Last month I was visiting a tasting room in Solvang, California … [Read more...]
Can Manufacturers Present their Brand Better at Retail?
If you are a consumer brand selling at retail, it depends on your budget if you can really make your product stand out among the competition. Progressive retail stores want to offer their customers an experience so they cater to the needs of their customers which makes them want to return. The stores that come to mind are: Urban Outfitters, Trader Joes, and Restoration … [Read more...]
What is a Lamà? A Portable Point-of-Purchase Display
Many of you may have seen these point-of-purchase displays but didn't know the trademarked name— Lamà. This type of display has been used in Europe for many years. The reason it is so popular in Europe is because of the limited retail space. Made of cardboard, rubber bands and held together by an innovative and patented design by Marins, enables it to fold out, install au … [Read more...]