Pop-up ads are universally loathed. We have become blind to banner ads. Retargeting ads are creepy. Television ads are an excuse to use the bathroom or fast forward. Autoplay videos can be embarrassing (especially at work). Let's face it, some ads are no less intrusive than an uninvited solicitor at our door. But what about native advertising? Native Advertising is one way to … [Read more...]
The Ultimate Dissection of a Band-Aid® Package
This Band-Aid package is a great example of how to tell a brand story Every element of this Band-Aid package is deliberate and communicates the Band-Aid brand story. I can tell that the brand and design team took their time and put a lot of effort into the creative. Most people will take that for granted, but if you are in this business, you can see the attention to detail. … [Read more...]
4 Obstacles Preventing You From Succeeding Online and In-Store
I have been researching what obstacles brands face when trying to succeed online and in-store through my contacts on LinkedIn. It has been very enlightening and has confirmed some of what I already suspected and opened my eyes to other barriers. Most of the conversations started out with my contact saying either, "how long do you have to talk" or "you sure have opened a can of … [Read more...]
3 Ways Your Package Design is Killing Your Brand
This blog explores three different case studies where a package design hurts a brand. 1. Too Drastic of a Package Redesign This is a brand I am very familiar with and I have purchased for several years.The name of the product was prominent and the image did a pretty well of differentiating the types of product (Rice Pilaf, Rice, Couscous) This is what I was accustomed to … [Read more...]
BOPIS puts the customer is in control
My gut feeling about BOPIS (Buy Online, Pickup In Store) is that it is great for customers but not easy to execute for retailers. BOPIS is another omnichannel marketing process offering a frictionless purchase process for the consumer. Simply put, BOPIS puts the customer in control. This blog shows how this trend can challenge retailers and consumers as well as delight … [Read more...]