This blog reveals why it is so difficult to effectively communicate your cannabis brand story and how you can be prepared for when you have more options to advertise your products. The most important first step is to develop your positioning statement. Spend the Time to Create a Positioning Statement When launching any new brand, or expanding a product line, take the time … [Read more...]
Marketing Design: A World of Change. A World of Hurt. A World of Opportunity.
I have been reflecting upon how much our work in the world of marketing design in the retail industry has changed over the years. Now that I'm working from home and have a staff that is communicating online rather than in person, I have taken a deeper look at how our industry has changed. We need to continue to evolve as agencies and clients need to tap into our resources. A … [Read more...]
People with passion are fueling the retail progress for cannabis & CBD
I want to add some information I just gathered regarding the THC/CBD on line sales apps. In the January 2020 Marijuana Business Magazine I read an article called "Point & Click". Online shopping for cannabis and CBD is becoming more popular. Chris Znerold, CMO for Native Roots said that customers who order online and pick up in-store tend to spend 50% more than when they … [Read more...]
Is native advertising the answer to not annoying your customer?
Pop-up ads are universally loathed. We have become blind to banner ads. Retargeting ads are creepy. Television ads are an excuse to use the bathroom or fast forward. Autoplay videos can be embarrassing (especially at work). Let's face it, some ads are no less intrusive than an uninvited solicitor at our door. But what about native advertising? Native Advertising is one way to … [Read more...]