This blog explores the world of Retail Media. We happen to know something about it since we have been investing in a Retail Media company called SYNQY, for several years. We have had a front-row seat watching the company grow, learn, pivot and grow. They are carving out a niche in a crowded market–and we are betting on their success. Below are just a few of the Retail Media … [Read more...]
It won’t always be this hard to advertise a cannabis brand story
This blog reveals why it is so difficult to effectively communicate your cannabis brand story and how you can be prepared for when you have more options to advertise your products. The most important first step is to develop your positioning statement. Spend the Time to Create a Positioning Statement When launching any new brand, or expanding a product line, take the time … [Read more...]
Marketing Design: A World of Change. A World of Hurt. A World of Opportunity.
I have been reflecting upon how much our work in the world of marketing design in the retail industry has changed over the years. Now that I'm working from home and have a staff that is communicating online rather than in person, I have taken a deeper look at how our industry has changed. We need to continue to evolve as agencies and clients need to tap into our resources. A … [Read more...]
Were QR codes ahead of their time?
I remember first learning about QR codes and thinking "finally, print and digital has merged". I especially loved the idea of using them on packaging. A brand could put forth engaging information about their product or provide access to videos with set up instructions, recipes, content details and the list goes on. The second place I could see using them was in-store on shelf … [Read more...]
The white leather tennis shoes that stalked me.
Retargeting (stalker) advertising: Does it work? I wanted to write this blog based on the experience of shopping for some white leather tennis shoes. Of course, when I did a search for the item, advertising from Amazon came up first. I give them enough of my business so I started looking at prices. I noticed that Macy's was having a sale. I found a pair of Sperry white … [Read more...]